Make no mistake about it. At mm-soft.com, we are big about branding. We understand the power of brands. We understand that it takes time to create a solid brand all over the world.
It’s easy to see why because let’s face it because when you do something, chances are, you would do something right from time to time. Now don’t get too excited. Why? Because that’s how most people do things. Even if you meet with somebody who’s not really all that good at what they’re doing, they’ll probably will get it right every once in a while.
But that’s not how brands are made. Brands have become so trustworthy and so solid throughout the years because they are able to do the right things at the right time for a long enough period of time for people to trust them. It really all boils down to trust because you know that if you’re able to produce the same results over and over again, people gain some measure of dependability. They feel that they can depend on you. They feel that they can predict the outcome of whatever it is your doing will meet certain standards day in and day out for a long period of time.
This is every different from somebody who just manages to hit the ball out of the park every once and a while. Do yourself a big favor. Focus on brands because if you are looking for any kind of product or service on the internet or of the internet, you would be best served when you looked for brands.
You’re not just looking for somebody who managed to do a good job once in a blue moon. Anybody can do that. Instead, look for brands that would stand the test of time. For example, if you are on the market for sewing machines or any other kind of appliance that sew pieces of cloth together to make accessories or clothes, you need to find sewing machine brand names. That’s the starting point.
If you look for the right sewing machine brand names, you have a clear understanding of how to make the right selections all day every day. This enables you to achieve a higher level of predictability in whatever it is you’re trying to achieve. It’s not like you pick up a machine and sometimes it does a good job and sometimes it doesn’t. That’s not the best way forward. That’s not going to take your business to the next level.
In fact, doing things this way might destroy your business. I know that sounds crazy because apparently the machine that you bought did a good enough job in the beginning. The problem is that’s not going to cut it. People are looking for predictability. People are looking for a set of results that they can trust all day every day. They’re looking for a long term commitment.
That’s just not going to happen if you buy sewing machine brand names that are not really brand name. So do yourself a big favor. Insist on finding the right brand names that make sense in the particular usage context you have in mind. It really all boils down to context because if you automatically believe that some sewing machine brand names make sense to you because big manufacturers them, boy will you be in for a nasty surprise.
You have to understand that manufacturers have a distinct set of needs. A particular brand may make a lot of sense in their particular context but may set you out for disappointment as far as your particular sets of operation are concerned. Focus on the problem in front of you. Focus on the set of problems that you’re trying to solve in the here and now.
It’s all about context and this is the key lesson that looking for any kind of product brand name won’t tell you because it’s easy to get taken in by how solid a brand name is. It’s easy to get impressed by how well known a particular brand name is but you have to understand that they may have become famous a long, long time ago. They may have become famous because of a particular context. That context may not apply to your situation in the here and now.