Web design includes a lot of diverse disciplines and expertise in website creation and maintenance. There are various distinct aspects in website design including interface design, web graphic design, search, engine optimization, user experience design, etc. Frequently, a lot of people will be working across different teams at different stages of the design process. At times there’s just a single designer covering all the different stages. Normally, website design is used in reference to a website’s client-side (front-end) design together with writing markup. Ideally, web designers should be mindful of usability and if they are also involved in writing markup, they are required to be conversant with the latest web accessibility guidelines.
Technologies and Tools
There is an assortment of tools available to web designers and the tool a particular web designer needs will depend on the stage of the production they are working in. There are always updates to the tools with newer software and standards introduced but the basic principle guiding the process never changes. Raster graphics editors and vector are used to develop design prototypes or web-formatted imagery, while W3C standard technologies such as CSS and HTML, which can be generated by WYSIWYG software or hand-coded are used to develop websites.
Techniques and Skills
Interactive and User experience design
For a user to understanding a website’s content, they first need to have a good grasp of how the website functions. This is a key aspect of designing user experience which can be linked to clear instructions, layout, and labeling on a site. A user’s deep understanding of the forms of interaction on a website is also dependent on the site’s interactive web design.
Communications and marketing design
This usually deals with identifying what works for a website’s target market which could be a particular type of culture or age group, therefore the designer needs to have an understanding of the trends within the audience.